EE, you’re taking the biscuit

Ten days ago, I received an email from EE stating that the price of my mobile phone contract would be going up by £2 a month. That works out to a 19% increase. (If that’s not bad enough, I know others getting increases of over 35%. EE have a page explaining the changes to price increases for customers on older contracts like me.)

Okay, I’ll vote with my feet and switch to another provider. I requested a porting authorisation code (PAC) from EE so that I could transfer my number to my new provider.

EE then sent me the following text:

Hi Reupen. We’ve sent your PAC Code as requested, but it doesn’t have to be goodbye.

We’d love to offer you an exclusive online SIM deal with a whopping 30GB of data for just £9 a month.

Click here <link removed> and we’ll add this amazing deal straight to your basket.

£11.50 from March 26, £14 from March 27. Eligibility, credit check and terms apply. 36-month contract.

This so-called deal is £9 a month for, at most, two months and five days before the price increases in March¹. It’s a three-year contract. They’ve left out details of the price increase in March 2028. And, not that I’d want to, but the link to take out the deal doesn’t work.

No thanks, EE.

(And yes, I really dislike where all the regulatory meddling with how price increases are stated has led us. Having to work out percentage increases myself is also not an improvement – both the absolute figures and the percentage change should be given.)