Amazon.co.uk have a little thing on their website where you can submit corrections in their product listings. It seems a bit cheeky really, but even worse look what happens if you do actually bother to submit a correction:
Greetings from Amazon.co.uk,
Thank you for using the Catalogue Update Form.
For ASIN: B000YO1MJU, Title: LiteOn 20x Int. DVDRW IDE Retail Kit, we have received your updates to the attributes listed below. Beneath each attribute we include the action we have taken.
Attribute: Brand Name
Current value: LiteOne
Your suggestion: LiteOn
Action: None. We could not verify the requested update.
Data accuracy is highly important to us. We appreciate the time you have taken to submit your updates to us.