have a little thing on their website where you can submit corrections in their product listings. It seems a bit cheeky really, but even worse look what happens if you do actually bother to submit a correction:

Greetings from,

Thank you for using the Catalogue Update Form.

For ASIN: B000YO1MJU, Title: LiteOn 20x Int. DVDRW IDE Retail Kit, we have received your updates to the attributes listed below. Beneath each attribute we include the action we have taken.

Attribute: Brand Name

Current value: LiteOne

Your suggestion: LiteOn

Action: None. We could not verify the requested update.

Data accuracy is highly important to us. We appreciate the time you have taken to submit your updates to us.

Best regards,

Catalogue Department

Wow, lol.